Video Is The King of Content
Video is becoming the king of content for all marketing purposes. Some would argue that video has been the number one medium since the television became popular in the 1950’s. Well we’re here to tell you that video content isn’t going away and it is becoming more and more efficient and effective on all channels rather its social media, or your website. If your business is service based or you run a brick and mortar retail store, video can provide a ton of value for your marketing needs. To give you some insight, and show you the value of video marketing we compiled a list of statistics, and trends from studies on the web.
Video Trends & Statistics
- By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (Cisco)
The proof is in the pudding. There is a reason why every platform you’re on is littered with videos for you to consume. Marketers are taking note, and are working to ramp up video content to match this trend.
- 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
With such a high percentage of people viewing video you’re missing a huge opportunity. Hubspot compiled a ton of statistics asking consumers what type of content they want to see from a brand or business they support. 54% said they’d prefer to view video content.
- 59% of executives say they would rather watch a video than read text. (Wordstream)
Our society values time more than anything in 2018. Video has the power to pull people in and keep their attention. B2B businesses can find huge value in video content to highlight their service or product to other businesses. When you’re trying to show everything that your business has to offer, video content is the best way to get your message across in a quick, and creative way.
- Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Google)
Consumers want to see what they’re buying before they make they make their buying decision. Video provides the opportunity to give a first-hand look at your product or service that no other medium can replicate.
If you’re struggling with getting your business in front potential customers, video content is one of the best ways for you to capture your businesses story and attract customers.
At 7 Mountains Creative we specialize in the creation and distribution of video content.
Don’t just tell your story… show it! Our Creative Video Team will work to develop your story in a compelling way. The best part is, once it’s complete you can distribute it through all of your marketing channels. Email, social media, website, youtube, mobile, trade shows, video pre-rolls.